Client : NEC Group
The NEC Arena was over twenty years old when DLA Design Group were appointed to enhance and reinvigorate the venue to provide an unforgettable customer experience.
The brief called for the integration of an unused adjoining hall to provide pre-concert facilities, including bars, restaurants and food concessions.
A new build intervention between the principle existing buildings allowed a disparity in floor levels to be overcome through the provision of ramps.
The clever use of materials, colour and ceiling heights within these spaces accentuated customer progression between the pre-concert hall and the Arena, creating a heightened sense of arrival.