Sectors : Workplace / Re-Use

Client : Home Group

One Strawberry Lane is a prominent new building in Newcastle city centre and one of the first workspace in the UK to be specifically designed for the new post covid way of working.

DLA won an invited competition to design the CAT-B workplace fitout during lockdown with a brief very much led by the need for the new HQ to respond to the anticipated next generation of hybrid working with equality of experience and a variety of activity settings for all types of people and business functions. DLA also used its extensive CAT-A knowledge and experience to review and improve elements of the base build.

The DLA design approach from the outset was to amplify the benefits of being in the office in a dynamic , collaborative , environment more akin to a theatre stage than traditional office. Designed for ultimate flexibility, the workplace accommodates a wide array of scenarios and settings. To create real flexibility, DLA looked to urban design for inspiration and translated them to the workplace interiors.

Aesthetically, quirkiness and colour has been taken from more domestic environments to bring the work and home atmospheres closer together. Greenery and landscape design greatly influenced the top floor with its patio, green and forest spaces. This greenery cascades down the central stairwell down a green wall, as a lively, biophilic connection through the building, that starts at the café and entrance.