Sectors : Community

Client : Leeds City Council & Leeds Art Gallery

DLA’s graphics team developed a brand for a pop up event outside Leeds Art Gallery.

Park and Play was part of collaboration across the city to create a bold and innovative intervention in Victoria Gardens, outside Leeds Art Gallery, showing off all aspects of Leeds life.

The brand was developed and applied to a new website, flyers, post cards and wayfinding signage. In addition to the brand, our team also designed a maze that was applied to the pedestrian crossing as you enter Victoria Gardens.

The brand was also adapted for other pop up parks at Cookridge Street and outside the Town Hall and has subsequently expanded to support further pop up events in 2018 and 2019.